Our Story
Our
Story
Our Story
Re-engineering hydration
Hydration is one of the last analog systems in the modern world.
For decades, the category has been defined by bottles, cans, and fragmented supply chains— inefficient, wasteful, and disconnected from how people live and work today.
Smart Soda was built to change that.
From beverage → infrastructure
Founded in 2019, Smart Soda began with a focus on creating better beverages—developing best-in-class flavors, functional formulations, and dispensing technology.
But the opportunity was much larger.

JuLi™ 5.0 represents a fundamental shift: transforming hydration from a simple product into a connected, intelligent infrastructure. One that delivers premium beverages while eliminating the inefficiencies of legacy systems.

Built on experience
Our foundation is rooted in early innovation at SodaStream Professional, where advanced hydration systems were deployed at scale in real-world environments.
That experience — combined with continuous product development and operational execution — shaped the platform we have today.
Smart Soda is not entering the category. We have been building within it for years.

Uncompromising product
We believe adoption starts with experience.
Every beverage delivered through JuLi™ is engineered to meet the highest standard:
- Over 30 premium flavors, continuously refined
- Best-in-market taste and formulation
- Functional enhancements for energy, immunity, focus, and wellness
- Coffee, tea, and advanced hydration options in a single system
The result is a platform that performs not only operationally, but sensorially.
Wellness by design
Hydration is foundational to human performance, health, and well-being.
Our mission is to make better hydration accessible, consistent, and intelligent—across workplaces, hospitality environments, healthcare systems, and beyond.
JuLi™ is designed to support:
- Daily wellness and energy
- Health-conscious consumption
- Personalized beverage experiences
Not as an add-on, but as a core part of the system.












Enterprise-ready from day one
Smart Soda is built to operate at scale.
We work with leading operators and partners across foodservice, workplace, and distribution, including:
- Compass Group
- Aramark
- Sodexo
- Tens of Office coffee service and vending operators acorss the US, Canada, The UK and Israel.
- Sysco, US Foods, Amazon, and others
Our systems are designed for real-world deployment—reliable, scalable, and fully integrated into operational workflows.
Service defines the system
Technology alone is not enough.
With JuLi™ 5.0, service is fully integrated into the system.
Remote management handles flavor, temperature, system control, and troubleshooting in real time—eliminating the need for traditional service models.
No waiting. No disruption.
Only continuous performance.
From deployment to daily operation, JuLi™ 5.0 delivers a faster, more reliable, and fully optimized experience.
The shift is already happening
Hydration is no longer just a product.
It is becoming infrastructure.
Each JuLi™ installation becomes a connected node—reducing cost, eliminating inefficiencies, and unlocking a new standard for beverage delivery.
The future of hydration
Smart Soda is not redefining a category.
We are building a new one.
A system where hydration is intelligent, efficient, and designed for how the world actually operates.
Sustainability, at scale
The traditional beverage model is built on waste.
Single-use packaging, inefficient logistics, and excessive storage equirements create a system that is not built for the future.
Smart Soda addresses this at the infrastructure level:
- Significant reduction in packaging and plastic waste
- Up to 70% reduction in logistics and storage footprint
- Highly efficient micro-dose technology (~200:1)
- A shift away from heavy, outdated supply chains
Sustainability is not a feature.
It is built into the architecture of the system.

Benefits of alkaline water
Alkaline water, redefined
Water is the most requested beverage—yet for most operators, it generates little to
no value.
Today’s consumers are more informed and selective. Many are moving away from highly acidic, artificially formulated drinks and toward cleaner, mineral-based hydration that feels better and tastes better.
Alkaline water is defined by a higher pH level and the presence of essential minerals such as calcium, magnesium, and potassium. These minerals contribute to a smoother taste profile and are associated with improved hydration, electrolyte balance, and overall well-being.
Alkaline water, redefined
More people are choosing cleaner, more balanced hydration.
Alkaline water contains essential minerals like calcium, magnesium, and potassium, and has a higher pH—giving it a smoother taste and a more refreshing feel.
A better foundation for every drink
With JuLi™, all cold beverages are crafted on an alkaline mineral water base.
From still and sparkling water to flavors, tea, and cold brew—every drink starts cleaner, tastes better, and feels more balanced.
Hydration, elevated
Better taste.
Cleaner ingredients.
A more refined experience in every sip.
Improves memory and cognition
Slows growth of cancer cells
Keeps bones
and muscles
healthy
Better digestion
Boosts immune system
Promotes
cardiovascular
health
Executive Board
JULIA
SOLOOKI, MBA
Co-Founder
LIOR
SHAFIR
Officer, & Board Member
RYAN WEAR
Investor & Board Member
SOLOMON
MAYER
Leadership Team
ALEX
GARSON
VP of Business Development
MIKE
HILLMAN
HELEN
SCHOELLER
BEN
MORSE
Graphic Designer
JANE
TSIRULNIK
Business Manager
Meredith
Brown
Installation and Project Manager
Lonnie
Yates
Bogdan
Klym
Service Technician
Executives & Board of Directors (uk)
IAN
WEBB
Partner, Commercial Director,
Smart Soda UK
MARK
BUTTERFIELD
Partner, Sales & Marketing Director,
Smart Soda UK
RICHARD
MACADAM
Partner, Client Services Director,
Smart Soda UK
Advisory Board
ROBERT
T. GLICKMAN
Board Of Advisory Member and Counsel
JENNIFER
BERTHELOT-JELOVIC
Board Of Advisory Member
NICK
BOROS
Board Of Advisory Member
CHEF DOUGLAS
KATZ
Board Of Advisory Member
DR. SAVVAS
XANTHOS, PH.D
Board Of Advisory Member
GAL
ORON
Board Of Advisory Member
SEAN
SEGER
Board Of Advisory Member
DORON
KATZ
Board Of Advisory Member
ROBERT
T. GLICKMAN ESQ
YARON
GOLDBERG, CPA, MBA
Board Of Advisory Member and CFO

