Our Story

Our
Story

Our Story

Re-engineering hydration

Hydration is one of the last analog systems in the modern world.

 

For decades, the category has been defined by bottles, cans, and fragmented supply chains— inefficient, wasteful, and disconnected from how people live and work today.

 

Smart Soda was built to change that.

From beverage → infrastructure

Founded in 2019, Smart Soda began with a focus on creating better beverages—developing  best-in-class flavors, functional formulations, and dispensing technology.

 

But the opportunity was much larger.

ecosystem

JuLi™ 5.0 represents a fundamental shift: transforming hydration from a simple product into a connected, intelligent infrastructure. One that delivers premium beverages while eliminating the inefficiencies of legacy systems.

Built on experience

Our foundation is rooted in early innovation at SodaStream Professional, where advanced hydration systems were deployed at scale in real-world environments.

 

That experience — combined with continuous product development and operational execution — shaped the platform we have today.

 

Smart Soda is not entering the category. We have been building within it for years.

Uncompromising product

We believe adoption starts with experience.

 

Every beverage delivered through JuLi™ is engineered to meet the highest standard:

 

  • Over 30 premium flavors, continuously refined
  • Best-in-market taste and formulation
  • Functional enhancements for energy, immunity, focus, and wellness
  • Coffee, tea, and advanced hydration options in a single system

 

The result is a platform that performs not only operationally, but sensorially.

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Wellness by design

Hydration is foundational to human performance, health, and well-being.

 

Our mission is to make better hydration accessible, consistent, and intelligent—across workplaces, hospitality environments, healthcare systems, and beyond.

 

JuLi™ is designed to support:

 

  • Daily wellness and energy
  • Health-conscious consumption
  • Personalized beverage experiences

 

Not as an add-on, but as a core part of the system.

Smart Soda Delicious Functional Beverages
fountain drink dispenser office
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office water machine
Healthy drinks for office
Smart Soda Delicious Functional Beverages
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office water machine
fountain drink dispenser office
Healthy drinks for office

Enterprise-ready from day one

Smart Soda is built to operate at scale.

 

We work with leading operators and partners across foodservice, workplace, and distribution, including:

 

  • Compass Group
  • Aramark
  • Sodexo
  • Tens of Office coffee service and vending operators acorss the US, Canada, The UK and Israel.
  • Sysco, US Foods, Amazon, and others

 

Our systems are designed for real-world deployment—reliable, scalable, and fully integrated into operational workflows.

Service defines the system

Technology alone is not enough.

 

With JuLi™ 5.0, service is fully integrated into the system.

 

Remote management handles flavor, temperature, system control, and troubleshooting in real time—eliminating the need for traditional service models.

 

No waiting. No disruption.
Only continuous performance.

 

From deployment to daily operation, JuLi™ 5.0 delivers a faster, more reliable, and fully optimized experience.

tech

The shift is already happening

Hydration is no longer just a product.
It is becoming infrastructure.

 

Each JuLi™ installation becomes a connected node—reducing cost, eliminating inefficiencies, and unlocking a new standard for beverage delivery.

The future of hydration

Smart Soda is not redefining a category.
We are building a new one.

 

A system where hydration is intelligent, efficient, and designed for how the world actually operates.

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Sustainability, at scale

The traditional beverage model is built on waste.

 

Single-use packaging, inefficient logistics, and excessive storage equirements create a system that is not built for the future.

 

Smart Soda addresses this at the infrastructure level:

 

  • Significant reduction in packaging and plastic waste
  • Up to 70% reduction in logistics and storage footprint
  • Highly efficient micro-dose technology (~200:1)
  • A shift away from heavy, outdated supply chains

 

Sustainability is not a feature.
It is built into the architecture of the system.

Benefits of alkaline water

Alkaline water, redefined

 

Water is the most requested beverage—yet for most operators, it generates little to
no value.

 

Today’s consumers are more informed and selective. Many are moving away from highly acidic, artificially formulated drinks and toward cleaner, mineral-based hydration that feels better and tastes better.

 

Alkaline water is defined by a higher pH level and the presence of essential minerals such as calcium, magnesium, and potassium. These minerals contribute to a smoother taste profile and are associated with improved hydration, electrolyte balance, and overall well-being.

 

Alkaline water, redefined

 

More people are choosing cleaner, more balanced hydration.

 

Alkaline water contains essential minerals like calcium, magnesium, and potassium, and has a higher pH—giving it a smoother taste and a more refreshing feel.

 

A better foundation for every drink

 

With JuLi™, all cold beverages are crafted on an alkaline mineral water base.

From still and sparkling water to flavors, tea, and cold brew—every drink starts cleaner, tastes better, and feels more balanced.

 

Hydration, elevated

 

Better taste.
Cleaner ingredients.
A more refined experience in every sip.

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Improves memory and cognition

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Slows growth of cancer cells

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Keeps bones
and muscles
healthy

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Better digestion

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Boosts immune system

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Promotes
cardiovascular
health

Executive Board

JULIA
SOLOOKI, MBA

Co-Founder

LIOR
SHAFIR

Co-Founder, Chief Executive
Officer, & Board Member

RYAN WEAR

 Investor & Board Member

SOLOMON
MAYER

Investor & Board Member

Leadership Team

ALEX
GARSON

VP of Business Development

MIKE
HILLMAN

Director of Sales

HELEN
SCHOELLER

Artistic Director

BEN
MORSE

Graphic Designer

JANE
TSIRULNIK

Business Manager

Meredith
Brown

Installation and Project Manager

Lonnie
Yates

Service Manager

Bogdan
Klym

Service Technician

Executives & Board of Directors (uk)

IAN
WEBB

Partner, Commercial Director,
Smart Soda UK

MARK
BUTTERFIELD

Partner, Sales & Marketing Director,
Smart Soda UK

RICHARD
MACADAM

Partner, Client Services Director,
Smart Soda UK

Advisory Board

ROBERT
T. GLICKMAN

Board Of Advisory Member and Counsel

JENNIFER
BERTHELOT-JELOVIC

Board Of Advisory Member

NICK
BOROS

Board Of Advisory Member

CHEF DOUGLAS
KATZ

Board Of Advisory Member

DR. SAVVAS
XANTHOS, PH.D

Board Of Advisory Member

 

GAL
ORON

Board Of Advisory Member

SEAN
SEGER

Board Of Advisory Member

DORON
KATZ

Board Of Advisory Member

ROBERT
T. GLICKMAN ESQ

Board Of Advisory Member and Counsel

YARON
GOLDBERG, CPA, MBA

Board Of Advisory Member and CFO

JEFF
ZUCKERMAN

Board Of Advisory Member

DR. SAVVAS
XANTHOS, PH.D

Board Of Advisory Member

JAWAD
BISBIS

Board Of Advisory Member

JENNIFER
BERTHELOT-JELOVIC

Board Of Advisory Member

NICK
BOROS

Board Of Advisory Member

GAL
ORON

Board Of Advisory Member

SEAN
SEGER

Board Of Advisory Member

CHEF
DOUGLAS KATZ

Board Of Advisory Member

DORON
KATZ

Board Of Advisory Member
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Improves memory and cognition

icon

Slows growth of cancer cells

icon

Better digestion

icon

Boosts immune system

icon

Keeps bones
and muscles
healthy

icon

Promotes
cardiovascular
health

icon

IMPROVES MEMORY AND COGNITION

icon

SLOWS GROWTH OF CANCER CELLS

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KEEPS BONES AND MUSCLES HEALTHY

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BETTER DIGESTION

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BOOSTS IMMUNE SYSTEM

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PROMOTES CARDIOVASCULAR HEALTH